Interview Questions

Growth Product Manager Interview Questions

A growth product manager is a product manager who is focused on growth hacking and driving user adoption and engagement. A growth product manager is responsible for ideation, experimentation, and execution of initiatives to grow a product’s user base. A growth product manager is focused on finding creative ways to get users to use a product, and then keeping them engaged once they start using it. A growth product manager is always looking for new opportunities to grow a product’s user base, and is always experimenting with new growth hacking techniques.A growth product manager is usually part of a product team, but may also work closely with marketing, engineering, and design. A growth product manager should have a good understanding of how to build and grow products, and should be able to work with different teams to execute on growth initiatives.

Questions

1,000

Stay in the loop!

No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.

What is a Growth Product Manager?

A growth product manager is a product manager who is focused on growth hacking and driving user adoption and engagement. A growth product manager is responsible for ideation, experimentation, and execution of initiatives to grow a product’s user base. A growth product manager is focused on finding creative ways to get users to use a product, and then keeping them engaged once they start using it. A growth product manager is always looking for new opportunities to grow a product’s user base, and is always experimenting with new growth hacking techniques.A growth product manager is usually part of a product team, but may also work closely with marketing, engineering, and design. A growth product manager should have a good understanding of how to build and grow products, and should be able to work with different teams to execute on growth initiatives.

Image courtesy of Laura Davidson via Unsplash

“Acquiring the right talent is the most important key to growth. Hiring was - and still is - the most important thing we do.”

— Marc Benioff, Salesforce founder

How does a Growth Product Manager fit into your organization?

The role of a growth product manager (GPM) is to help an organization increase its user base and revenue through data-driven product decisions. A GPM is responsible for working with data analysts, engineers, and marketing teams to identify and implement strategies that will grow the user base and improve conversions and revenue.A GPM should have a strong background in data analysis, product management, and marketing. They should be able to use data to identify opportunities and develop hypotheses about how to grow the user base. They should also be able to work with engineering and marketing teams to implement these strategies.A GPM is a relatively new role, and there is no one “right” way to fit them into an organization. One common model is to have the GPM report to the head of product. This can work well if the head of product is supportive of growth initiatives and understands the importance of data-driven decision making.Another option is to have the GPM report to the CEO or another executive who is focused on growth. This can be a good option if the organization is small and nimble and the CEO is supportive of growth initiatives.Finally, some organizations choose to create a standalone growth team that reports to the CEO. This can work well if the organization is large and has complex products with multiple growth levers.No matter how you choose to fit a GPM into your organization, it’s important to make sure they have the resources they need to be successful. This includes access to data, engineering resources, and marketing support. It also includes executive buy-in and support for data-driven decision making.

What are the roles and responsibilities for a Growth Product Manager?

The role of a growth product manager is to lead and oversee the growth strategy of a product. They are responsible for increasing user acquisition, engagement, and retention. They work with data analysts and engineers to identify and implement growth initiatives. They also work closely with marketing and sales teams to ensure that the product is positioned for success.The skills that are required for this role are - Data analysis The ability to analyze data and identify trends is essential for this role.- Product management A growth product manager must have a strong understanding of product management principles in order to be successful.- Marketing A growth product manager must be able to effectively market the product in order to increase user acquisition and engagement.- Sales A growth product manager must be able to work closely with sales teams in order to ensure that the product is positioned for success.- Technical A growth product manager must have a strong technical background in order to be successful.

What are some key skills for a Growth Product Manager?

There are a few key skills that are important for any Growth Product Manager. These skills include: - Understanding of user acquisition and engagement: A Growth Product Manager needs to have a strong understanding of how to acquire and engage users. This includes understanding how to use various acquisition channels (such as paid advertising, organic search, social media, etc.), how to track acquisition and engagement metrics, and how to optimize acquisition and engagement campaigns. Strong analytical skills: A Growth Product Manager needs to have strong analytical skills in order to be able to effectively analyze data and make decisions based on that data. This includes being able to use various data analysis tools (such as Google Analytics, Mixpanel, etc.), being able to understand and interpret data, and being able to make data -driven decisions. experience with growth hacking: A Growth Product Manager needs to have experience with growth hacking in order to be able to effectively grow a product. This includes understanding various growth hacking techniques (such as A/B testing, virality, etc.), being able to implement growth hacking campaigns, and being able to track and measure the results of those campaigns. Strong communication skills: A Growth Product Manager needs to have strong communication skills in order to be able to effectively communicate with various stakeholders (such as executives, engineers, designers, etc.). This includes being able to clearly articulate ideas, being able to persuade others, and being able to build relationships.

Top 25 interview questions for a Growth Product Manager

What is a time when you identified a problem and took the initiative to solve it? Tell me about a time when you had to rapidly iterate on a solution. Tell me about a time when you had to manage stakeholders with competing interests. Tell me about a time when you had to make a tough call that went against the grain. Tell me about a time when you had to deal with ambiguity. What is a time when you had to think outside the box to come up with a solution? Tell me about a time when you had to manage a complex project. What is a time when you had to lead a team through change? Tell me about a time when you had to deliver results under pressure. Tell me about a time when you had to course correct mid-project. Tell me about a time when you ran into a roadblock and how you overcame it. What is a time when you took on additional responsibility outside of your job description? Tell me about a time when you faced a difficult customer or user issue. What is a time when you made an impactful data-driven decision? Tell me about a time when you identified an optimization opportunity. What is a time when you utilized growth hacking techniques? Tell me about a time when you ran an A/B test. What is the most challenging thing you’ve ever done in your role? What was your biggest accomplishment in your role? What are some things you wish you could have done better in your role? How have you evolved since you started in your role? If you were to start again in your role, what would you do differently? What has been the biggest learning curve for you in your role? What has been the most challenging part of your learning curve in your role? How have you grown since starting in your role? What has been the biggest challenge for you in terms of growth in your role? How have you helped the team grow since starting in your role? What has been the biggest challenge for you in terms of helping the team grow in your role? How has your team changed since you started in your role? What has been the biggest challenge for you in terms of team change in your role?

Top 25 technical interview questions for a Growth Product Manager

What are your thoughts on the role of a growth product manager? What do you think are the key skills necessary to be successful in this role? What do you think are the biggest challenges you would face in this role? What do you think are the most important metrics to track for a growth product manager? What do you think is the most important thing to remember when managing a product’s growth? What do you think are the biggest mistakes that a growth product manager can make? What do you think is the best way to measure progress when growing a product? What do you think is the best way to develop and execute a growth strategy for a product? What do you think is the most important thing to keep in mind when scaling a product’s growth? What do you think are the biggest challenges you would face when scaling a product’s growth? What do you think is the most important thing to remember when launching a new product? What do you think are the biggest challenges you would face when launching a new product? What do you think is the most important thing to keep in mind when re-launching a product? What do you think are the biggest challenges you would face when re-launching a product? What do you think is the most important thing to keep in mind when developing a new feature for a product? What do you think are the biggest challenges you would face when developing a new feature for a product? What do you think is the most important thing to keep in mind when discontinuing a feature on a product? What do you think are the biggest challenges you would face when discontinuing a feature on a product? What do you think is the most important thing to keep in mind when managing user feedback for a product? What do you think are the biggest challenges you would face when managing user feedback for a product?

Top 25 behavioral interview questions for a Growth Product Manager

Tell me about a time when you had to manage a product through a period of high growth. How did you prioritize and manage competing demands on your time and resources? Tell me about a time when you had to manage a product through a period of low growth. How did you prioritize and manage competing demands on your time and resources? Tell me about a time when you had to manage a product through a period of transition, such as a rebranding or relaunch. How did you prioritize and manage competing demands on your time and resources? Tell me about a time when you had to manage a product through a period of intense competition. How did you prioritize and manage competing demands on your time and resources? Tell me about a time when you had to manage a product through a period of rapid change. How did you prioritize and manage competing demands on your time and resources? Tell me about a time when you had to manage a product through a period of stagnation. How did you prioritize and manage competing demands on your time and resources? Tell me about a time when you had to deal with a difficult or challenging customer. How did you handle the situation? Tell me about a time when you had to deal with an angry or upset customer. How did you handle the situation? Tell me about a time when you had to deal with a disappointed customer. How did you handle the situation? Tell me about a time when you had to deal with a difficult or challenging coworker. How did you handle the situation? Tell me about a time when you had to deal with an angry or upset coworker. How did you handle the situation? Tell me about a time when you had to deal with a disappointed coworker. How did you handle the situation? Tell me about a time when you had to lead or manage a team through a difficult or challenging situation. How did you handle the situation? Tell me about a time when you had to lead or manage a team through an angry or upset situation. How did you handle the situation? Tell me about a time when you had to lead or manage a team through a disappointed situation. How did you handle the situation? Tell me about a time when you had to take charge of or lead a project that was behind schedule or over budget. How did you handle the situation? Tell me about a time when you had to take charge of or lead a project that was understaffed or under-resourced. How did you handle the situation? Tell me about a time when you had to take charge of or lead a project that was facing significant challenges or obstacles. How did you handle the situation? Tell me about a time when you had to make a tough call or take decisive action in order to keep a project on track. What was the situation and how did you handle it? Tell me about a time when you ran into difficulty or encountered an obstacle while trying to achieve objectives for your product. What was the situation and how did you overcome it? Tell me about an instance where your product failed to meet customer expectations or needs. What was the situation and how did you rectify it? Tell me about an instance where your product received negative feedback from customers or users. What was the situation and how did you address it? Tell me about an instance where your product received positive feedback from customers or users. What was the situation and how did you capitalize on it?

Conclusion - Growth Product Manager

Product managers play a vital role in the growth and success of a company. They are responsible for the strategy and execution of a product, as well as its go-to-market plans.As such, it is crucial to hire the right product manager – someone who is not only knowledgeable and experienced, but also has the right mindset and attitude.The following are some key questions that you should ask in an interview for a growth product manager role:1. What are your thoughts on product/market fit?2. How do you assess whether a product is ready for growth?3. What are your thoughts on user acquisition and engagement?4. What are your thoughts on experimentation and A/B testing?5. How do you prioritize growth initiatives?6. What are your thoughts on retention and churn?7. What are your thoughts on scaling a product?8. How do you deal with stakeholders who may not be supportive of growth initiatives?9. How do you measure success when it comes to growth?10. What are your thoughts on managing risk when pursuing growth?

THE KEYSTONE OF EFFECTIVE INTERVIEWING IS HAVING GREAT INTERVIEW QUESTIONS

Browse Interview Questions by Role

Product Manager AI SaaS Interview Questions

Product Manager for AR/VR Company Interview Questions

Senior Product Manager Interview Questions

International Expansion Manager Interview Questions

Lead Product Designer Interview Questions

Product Marketing Manager Remote Interview Questions

Growth Product Manager Interview Questions

Senior Product Designer Interview Questions

Merchant Services, Senior Product Strategy Lead Interview Questions

Senior Data Analyst Interview Questions

Director of Product Management Interview Questions

Senior Independent Product Manager/Product Designer Interview Questions

Senior Mobile Engineer Swift Interview Questions

Alerts Program Manager Interview Questions

Pseudonymous Software Engineer Interview Questions

Senior Campaign Strategist Food & Agriculture Interview Questions

Freelance Writer Interview Questions

Typescript Engineer Interview Questions

Senior Systems Engineer Interview Questions

SMB Sales Director Inside Sales Interview Questions

Key Account Manager Interview Questions

Manager Inside Sales West Interview Questions

Senior Product Designer Design Systems Interview Questions

Professional Services Solutions Architect Interview Questions

Strategic Business Development Representative Interview Questions

Consultant Rapid Deployment Interview Questions

Director of Sales SMB Interview Questions

Senior Manager Technical Account Management Interview Questions

Senior Data Platform Architect Seattle Interview Questions

Partnership Operations Manager Interview Questions

Senior Account Executive Interview Questions

Lead DevOps Engineer US Interview Questions

Growth Marketing Lead Product & Platform Interview Questions

Quality Assurance Field Technician Denver Interview Questions

Subgraph Developer Interview Questions

Malware Reverse Engineer Interview Questions

Technical Product Manager MEV Interview Questions

Compliance & AML Officer Interview Questions

Senior Financial Analyst Interview Questions

User Experience Designer Interview Questions

Security Engineer IV Interview Questions

Enterprise Account Executive Interview Questions

Software Engineer Financial Institution Authentication Interview Questions

Senior Director Legal Interview Questions

Procurement Manager Interview Questions

Regional Partner Manager Interview Questions

Escrow Officer Interview Questions

Payroll Analyst JR Temporary Interview Questions

Python Developer Latin America Interview Questions

Call Center Representative Interview Questions

Azure DevOps Engineer Interview Questions

Manager Partner Support Interview Questions

Social Media Strategy Fellow Interview Questions

Coupa Analyst Interview Questions

Cloud Developer Interview Questions

Compliance Analyst Interview Questions

Principle Detection & Response Engineer Interview Questions

Senior Fullstack Engineer Interview Questions

Senior Coordinator Provider Licensing & Credentialing Interview Questions

Site Reliability Engineer Interview Questions

Design Lead Interview Questions

Customer Support Representative Interview Questions

Senior QA Engineer Mobile Interview Questions

Dispute Analyst Contract Position Interview Questions

Finance BizOps & Strategy FP&A Manager Interview Questions

Technical Sales Manager Interview Questions

Junior Backend Engineer Interview Questions

Product Design Lead Interview Questions

Global Campaign Director Interview Questions

Senior Cyber Security Engineer Interview Questions

Software Engineer International Money Transfers Interview Questions

Senior UX UI Designer US Interview Questions

Account Manager Partner Success Interview Questions

Senior Backend Software Engineer US Interview Questions

Test Engineer Interview Questions

Integrations Engineer Interview Questions

Finance Analytics Analyst Interview Questions

Senior Full Stack Software Engineer US Interview Questions

Senior Data Engineer US Interview Questions

Mid Market Account Executive Interview Questions

Product Support Specialist US Interview Questions

Assistant General Counsel Data Privacy and Contracts Interview Questions

Senior Security Engineer Platform Security Interview Questions

Senior Data Scientist Interview Questions

Software Engineer Intern Interview Questions

Product Marketing Specialist Activation & Growth US Interview Questions

Content Review Specialist Intern Interview Questions

Security Research Engineer Interview Questions

Full Stack Senior Software Developer Interview Questions

Staff Software Engineer Platform Shared Services Interview Questions

Mobile & Web Sales Development + Marketing Representative Interview Questions

Senior Test Automation Engineer Interview Questions

Digital Marketing Manager Interview Questions

Algorithm Developer with Rust Interview Questions

Flutter Developer Interview Questions

Senior Staff Principal Software Engineer Interview Questions

Director of Engineering Interview Questions

Trading Assistant Interview Questions

Integration Engineer Interview Questions

Rust Developer SE Asia Interview Questions

Product Manager Product Led Growth Interview Questions

Provider Referral Coordinator Interview Questions

Senior Customer Success Manager Interview Questions

DBA Manager Interview Questions

Senior iOS Developer Interview Questions

Priority Support Specialist EMEA Interview Questions

Data Scientist Marketplace and Merchandising Interview Questions

Strategic Account Executive Northeast Region Interview Questions

Senior Software Engineer Backend Services Interview Questions

Technical Leader Interview Questions

Get Our List of Top 67 PROVEN Interview Questions for FREE

Enter your email and get instant access to our best interview questions -- absolutely FREE!

Recruiters love Hume

I was conducting around 20 video interviews per week and keeping track of every call was beginning to become basically impossible. Started using Hume and it increased the quality of the interviews almost instantly. Automatic transcriptions, Q&A analysis and sharing the interviews with colleagues were killer features!

Ismail Pelaseyed

CEO, Mersenne

How Hume Works

How does Hume work?

Hume Joins Your Interviews

Hume joins your interviews and automatically captures all candidate interactions across Zoom, Google Meet or Microsoft Teams (coming soon)

Create & Share Highlight Reels And Automated Summaries

Teams can instantly create and share interview highlight reels and get automated interview summaries and question extractions, decreasing #interviews per hire and speeding up time to hire

Hiring Decisions Based On Evidence, Not Gut Feelings Or Recall

With your interviews unlocked, you bring evidence into every hiring decision, drive efficiency and collaboration across hiring teams, and give insight into your organization’s hiring practices

Here's Why Recruiters & Talent Teams Use Hume

Hume gives me a video library of candidates that I can easily share with my team for faster, more reliable hiring!

Diane O'Brien

Executive Recruiter, Kaplan

You’re A Few Steps Away from Drastically Improving Your Hiring Speed And Saving 100s of Hours of Admin Time

You don't build a business - you build people - and then people build the business.

Product
Overview
Features

Integrations

FAQ

Pricing
Resources

eBooks

Help centre

Webinars

Interview Intelligence

Interview Templates

New
Social
Twitter
LinkedIn

Hume.

© 2022 Hume Technology AB. All rights reserved.